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Who is Salesfusion?

Salesfusion is a leading provider of marketing automation software that is designed for B2B companies

What is Marketing Automation Software?
Marketing Automation Platforms (MAPs) combine all key functions that B2B marketers use on a daily basis. A true MAP must contain at least these four key features:

1)      integrated email marketing                 

2)      lead capture

3)      lead scoring

4)      website visitor tracking

Marketing Automation Software assists with generating and nurturing leads through a pre-qualification cycle until they are determined to be sales-ready. Once sales qualified, leads are automatically pushed to an integrated CRM, providing sales with all associated marketing activity to support meaningful conversations with prospects.

The value of Marketing Automation to your business
According SiriusDecisions, a leading sales and marketing analyst firm, as much of 70% of the buying cycle may be self-directed and completed prior to sales engagement.  Salesfusion is dedicated to helping companies build a large revenue funnel for marketing and sales by creating customized digital conversations that are seamlessly transitioned between departments. Marketing and sales teams participate in and measure these digital conversations to deliver more leads into revenue by communicating with the right leads, at the right time, with the right message.

CRM Integration
Salesfusion delivers an out-of-the-box native integration to Sage CRM.  A native integration facilitates a bi-directional sync between the MAP and CRM system, allowing data to be easily viewed and manipulated from within either system, enabling marketers and salespeople to work within their respective platforms. Salesfusion anchors around the belief that a well-integrated CRM and Marketing Automation pair is the foundation of all B2B marketing.





Contact us today to learn more about how you can use Salesfusion for your marketing automation needs!
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